Which segment will demand social interaction first?
You know that demographics matter. For some purchases however, we all benefit from a second (or third) friend’s opinion. We are seeing some segments adopt social shopping early…however it will be the major differentiator for holiday 2009 in a couple areas:
- Adding interested, influenced, new shoppers to your followers
- Positively influencing average order size
No matter what segment you serve, your customers will expect to be able to shop with their friends realtime. They already use YouTube Realtime; they already use Twitter; they already text message. Speaking of demographics, my dad has more facebook friends than I do! Give them the ability to ShopTogether® on your site.
See the newest version of ShopTogether live at www.charlotterusse.com.