DecisionStep customer Charlotte Russe was an early adopter of ShopTogether, aiming to make the experience on their site as fun as possible while bringing in influencers. One way Charlotte Russe and other customers let shoppers know about the ability to connect is by marketing ShopTogether through email, Twitter and Facebook like the example below. (more…)
Posts Tagged ‘twitter’
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Friday, January 29th, 2010
Using Social Commerce as a Viral Marketing Tool
Tags: e-commerce, e-tail, facebook, s-commerce, ShopTogether, social shopping, twitter
Posted in Blog |
Friday, October 9th, 2009
Despite Near-Universal Adoption, Study Shows Retailers Have Concerns About Social Media
A recent study from the e-tail group shows that while 99 percent of retailers either have or plan to have a Facebook Fan Page and are actively using other social tools, they still worry about their competence at using social media. According to e-Marketer:
One of their biggest fears was that customers would abandon their site in favor of one that was more socially engaging. Using social media might be scary, but avoiding it is becoming less of an option.
Tags: facebook, real-time, s-commerce, ShopTogether, social shopping, twitter
Posted in Blog |
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