We have seen early adopters in our ShopTogether technology from within Cosmetics, Toys, Shoes, Teen Apparel as well as Electronics with our Buy.com implementation. This article further makes the case for investing in social and collaborative solutions when targeting Teens and Electronics online! Check it out.
Posts Tagged ‘teens’
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Thursday, December 30th, 2010
For Electronics, Teens Look To Their Friends
Tags: e-commerce, e-tail, Mattel, ShopTogether, social commerce, social shopping, teens
Posted in Blog |
Friday, August 7th, 2009
Shocking Study of the Week: Teens/Tweens Don’t Respond to Advertising on Social Networks
In MediaPost yesterday, Pangea Media released the results of a survey they did of tweens and teens who visit their site Quibblo.com. Of particular interest:
“Teens still rely the most on friends (77%) to find out about new brands, followed by seeing new brands in a store (71%) or on a TV commercial (51%).
However, it appears that social networks still have a long way to go when it comes to offering them ads and content around what’s cool. Asked to cite which social networking site had the ‘coolest’ information about new products or brands, 46% said neither [Facebook nor MySpace], followed by 23% who said MySpace. Accordingly, most (71%) responded that they are not ‘fans’ of a brand on a social networking site.”
Tags: real-time, ShopTogether, social shopping, teens, tweens
Posted in Blog |
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