E-Commerce solutions provider ATG has posted a report from Sucharita Mulpuru at Forrester, which takes a  look at the state of social commerce technologies and helps retailers prioritize investments.

DecisionStep’s ShopTogether application is included as an example in the co-browsing/co-shopping category. Forrester finds that 35 percent of retailers are looking to add this functionality in 2010, and calls it out as “… extremely valuable because it can reduce abandonment by confused or frustrated shoppers,” and  that “…applications of this tool to high-value verticals such as appliances or auto could be promising.” Also, “If executed well, this has the ability to drive increased conversion and reduced cart abandonment.” (more…)