There is a lot of marketing “noise” recently around social as it relates to online shopping. With the popularity of Facebook and other social networks, and the race for retailers and other online businesses to solidify their social strategy, we thought we’d provide some context around how we see the market. Based on our experience working with innovative brands and our extensive discussions with online retailers and other business partners, we see three main categories in social commerce that e-commerce brands need to address:
Posts Tagged ‘social commerce’
Tuesday, June 22nd, 2010
Three Aspects of a Social Strategy Online Businesses Need to Address
Tags: e-commerce, e-tail, real-time, s-commerce, ShopTogether, social commerce, social shopping
Posted in Blog |
Friday, April 2nd, 2010
Forrester Report Prioritizes Social Commerce Investments for Retailers
E-Commerce solutions provider ATG has posted a report from Sucharita Mulpuru at Forrester, which takes a look at the state of social commerce technologies and helps retailers prioritize investments.
DecisionStep’s ShopTogether application is included as an example in the co-browsing/co-shopping category. Forrester finds that 35 percent of retailers are looking to add this functionality in 2010, and calls it out as “… extremely valuable because it can reduce abandonment by confused or frustrated shoppers,” and that “…applications of this tool to high-value verticals such as appliances or auto could be promising.” Also, “If executed well, this has the ability to drive increased conversion and reduced cart abandonment.” (more…)
Tags: ATG, co-browsing, co-shopping, e-commerce, Forrester, s-commerce, ShopTogether, shoptogether crowd, social commerce, social shopping
Posted in Blog |
Wednesday, March 10th, 2010
ShopTogether and Optimizing the Brand for Social Search
As we’ve touched on here before (here, here, here), the growing importance of social networks as a way of not only staying in touch with family and friends, but also getting opinions on what to buy is undeniable. Consumers are moving away from destination sites and search engines in favor of social networks as a way of getting information. (more…)
Tags: s-commerce, ShopTogether, social commerce, social search, social shopping
Posted in Blog |