|
Here is a nice piece from the UK advocating social shopping and outlining some options retailers and others have. They use a couple DecisionStep clients as examples!
Check it out:
GDR Creative Intelligence Global Innovation Report - Conversational Commerce
Tags: charlotte russe, e-commerce, e-tail, Mattel, real-time, s-commerce, shopping cart abandonment, ShopTogether, social shopping
Posted in In the news, News |
As seemingly uniquely-divulged in AOL’s women’s shopping habits study, women are the most complicated consumers on the planet. They control $4.3 trillion, roughly 73 percent of US household spending.1 And they do it all while juggling work, home and family life. Thanks AOL! You have now quantified the unquantifiable.
Many – particularly moms – manage to shoehorn 27 hours of activities into the standard 24-hour day.2 It should come as no surprise, then, that 40% shop online during work hours. They are buying everything from clothes and books for their family to more considered purchases like electronics and home furnishings.
Given the focus on social for online retail, I guess it will be only a matter of minutes before these women ask you to make it easier for them to connect and collaborate with their spouses, friends, family, etc. in real-time while they are on their lunch break trying to buy that new dining room table or new school shoes for her finicky teenager??
Sources:
1 “The New Female Consumer: The Rise of the RealMom.” Advertising Age, November 2009. 2 “Living La Vida Rapida.” AOL/OMD Global Moms Study, July 2008.
Tags: AOL, e-commerce, juggling, lunchtime, marketing, real-time, shopping cart abandonment, ShopTogether, social shopping, women
Posted in Blog |
Statistics around shopping cart abandonment show that anywhere from 50-75% of online shoppers abandon their carts before checking out. There is an abundance of research and opinions about why this happens, and following are some of the most common:
1) Shoppers change their mind or need a second opinion
2) The checkout process is too long
3) Shoppers experience sticker shock after seeing the final cost of all items in their cart
4) Shoppers are unsure about the reliability or security of a site
5) The checkout process asks for too much personal information
6) The checkout process is cumbersome
The majority of these issues (namely 2-6) can be mitigated with some simple tweaks to the design and marketing of the checkout system. Providing as much information about taxes, fees and delivery options up front; simplifying the checkout process by incorporating clear calls to actions, large buttons and fewer fields to fill out; and reassuring visitors about the site’s reliability through third parties like the Better Business Bureau, a product review from a reputable news organization, “click to chat” functionality and standard security icons will go a long way to ease customers through the checkout system. (more…)
Tags: shopping cart abandonment, ShopTogether, social shopping
Posted in Blog |
|
