Here is a nice piece from the UK advocating social shopping and outlining some options retailers and others have. They use a couple DecisionStep clients as examples!
Check it out:
GDR Creative Intelligence Global Innovation Report - Conversational Commerce
Tags: charlotte russe, e-commerce, e-tail, Mattel, real-time, s-commerce, shopping cart abandonment, ShopTogether, social shopping
Posted in In the news, News |
Coupon Sherpa, in a recent article singles out women as the leaders in social shopping…(among others of course). They already make most of the Health care decisions, but they also do most of the online shopping. And they don’t like to do it alone. It’s not as fun and according to the article, women are three times as likely to trust their friends over an expert.
Now women aren’t the only ones who sometimes need a second opinion on a purchase, however check out this nice overview of how the social movement is intersecting online retail right in DecisionStep’s sweet spot.
Tags: brand engagement, collaboration, etail, facebook, online marketing, online shopping, s-commerce, ShopTogether, social media, social shopping, zappos
Posted in Blog, In the news |
Yesterday our CEO John Jackson had a briefing with Charlene Li, founder of The Altimeter Group, an influential, “research-based advisory firm that helps companies and industries leverage disruption to their advantage.” She provided some very encouraging words and helpful feedback throughout the briefing and also tweeted about the discussion. In advance of the Altimeter Group’s upcoming “Rise of Social Commerce” conference in October, Charlene’s colleague, Christine Tran, wrote this great blog post today mentioning our ShopTogether technology as one of the “7 Social Experiences in E-Commerce,” and the work we do with Mattel and Charlotte Russe (among others).
Tags: altimeter group, charlene li, christine tran, e-commerce, e-tail, real-time, s-commerce, ShopTogether, social media, social shopping
Posted in Blog |
