We’re really excited today to announce that our real-time social shopping technology called ShopTogether is now live on Mattel’s new e-commerce site, www.ShopMattel.com. As a blue-chip consumer brand loved by a huge swath of consumers – moms, dads, grandparents, uncles, aunts, kids — this announcement represents high profile validation of our technology, and underscores the product’s applicability for gift-giving just in time for the holidays. (more…)
Posts Tagged ‘moms’
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Thursday, October 22nd, 2009
ShopTogether Goes Live with Mattel
Tags: brand engagement, gift giving help, gift widget, Mattel, moms, real-time, ShopTogether, social investment, social media, social shopping
Posted in Blog |
Monday, September 21st, 2009
Moms and Real-Time Social Shopping
The importance of moms in the purchase process is paramount. While juggling child-rearing responsibilities with careers, hobbies and interpersonal relationships, many moms also are the decision-makers on everything from their children’s school clothes to the home electronics. In addition to these roles, many moms have become the household trailblazers in the technology arena. Mommy bloggers are just one example. (more…)
Tags: moms, real-time, social media, social shopping
Posted in Blog |
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