There is a lot of marketing “noise” recently around social as it relates to online shopping. With the popularity of Facebook and other social networks, and the race for retailers and other online businesses to solidify their social strategy, we thought we’d provide some context around how we see the market. Based on our experience working with innovative brands and our extensive discussions with online retailers and other business partners, we see three main categories in social commerce that e-commerce brands need to address:
Posts Tagged ‘e-tail’
Tuesday, June 22nd, 2010
Three Aspects of a Social Strategy Online Businesses Need to Address
Tags: e-commerce, e-tail, real-time, s-commerce, ShopTogether, social commerce, social shopping
Posted in Blog |
Friday, January 29th, 2010
Using Social Commerce as a Viral Marketing Tool
DecisionStep customer Charlotte Russe was an early adopter of ShopTogether, aiming to make the experience on their site as fun as possible while bringing in influencers. One way Charlotte Russe and other customers let shoppers know about the ability to connect is by marketing ShopTogether through email, Twitter and Facebook like the example below. (more…)
Tags: e-commerce, e-tail, facebook, s-commerce, ShopTogether, social shopping, twitter
Posted in Blog |
Tuesday, January 26th, 2010
Social Networks and Applications “Biggest Priority” in 2010
Interesting stats are in from a Society of Digital Agencies (SoDA) survey of marketing executives of major brands across the world, as well as others involved in the digital space. The overwhelming majority is bullish on the outlook for digital marketing and projects in 2010, and the study shows that social networks and applications will be the biggest priority for marketers this year. (more…)
Tags: digital marketing, e-commerce, e-tail, real-time, s-commerce, ShopTogether, social shopping, SoDA
Posted in Blog |