Yesterday our CEO John Jackson had a briefing with Charlene Li, founder of The Altimeter Group, an influential, “research-based advisory firm that helps companies and industries leverage disruption to their advantage.” She provided some very encouraging words and helpful feedback throughout the briefing and also tweeted about the discussion. In advance of the Altimeter Group’s upcoming “Rise of Social Commerce” conference in October, Charlene’s colleague, Christine Tran, wrote this great blog post today mentioning our ShopTogether technology as one of the “7 Social Experiences in E-Commerce,” and the work we do with Mattel and Charlotte Russe (among others).
Posts Tagged ‘e-tail’
Thursday, July 8th, 2010
Social Experiences in E-Commerce
Tags: altimeter group, charlene li, christine tran, e-commerce, e-tail, real-time, s-commerce, ShopTogether, social media, social shopping
Posted in Blog |
Tuesday, June 22nd, 2010
Three Aspects of a Social Strategy Online Businesses Need to Address
There is a lot of marketing “noise” recently around social as it relates to online shopping. With the popularity of Facebook and other social networks, and the race for retailers and other online businesses to solidify their social strategy, we thought we’d provide some context around how we see the market. Based on our experience working with innovative brands and our extensive discussions with online retailers and other business partners, we see three main categories in social commerce that e-commerce brands need to address:
Tags: e-commerce, e-tail, real-time, s-commerce, ShopTogether, social commerce, social shopping
Posted in Blog |
Friday, January 29th, 2010
Using Social Commerce as a Viral Marketing Tool
DecisionStep customer Charlotte Russe was an early adopter of ShopTogether, aiming to make the experience on their site as fun as possible while bringing in influencers. One way Charlotte Russe and other customers let shoppers know about the ability to connect is by marketing ShopTogether through email, Twitter and Facebook like the example below. (more…)
Tags: e-commerce, e-tail, facebook, s-commerce, ShopTogether, social shopping, twitter
Posted in Blog |