DecisionStep

Press Releases

Tuesday, June 9th, 2009

Charlotte Russe Becomes First Fashion Retailer to Launch ShopTogether Online Social Shopping Application by DecisionStep

New York, NY (June 2009) ‐ Charlotte Russe is the first fashion retailer to introduce the ShopTogether®
interactive shopping technology to address the social networking and shopping habits of today’s savvy young
 consumer.

ShopTogether is an innovative software application, developed by technology company DecisionStep®, that
allows shoppers to experience the social benefits of shopping in the real world with their friends online. For
the first time, groups of friends can pick out personal favorites together in real‐time. From the ShopTogether
toolbar, shoppers can send friends a link to a specific product or an invitation to shop through Facebook,
Twitter, MySpace, email or IM. Once they accept the invitation, ShopTogether connects them for a joint
shopping session on www.charlotterusse.com. Shoppers can chat, view products, collect mutual favorites and
share ideas that lead to faster, better buying decisions.

Charlotte Russe first launched the ShopTogether technology on www.charlotterusse.com last fall. Since
partnering, Charlotte Russe and DecisionStep continue to test and develop new, innovative extensions and
functionality; connecting with the top social networks is one of the primary new advances of the application.
“Since DecisionStep’s launch in 2000, we’ve constantly looked for ways to remove obstacles to online buying
and decision‐making,” said John Jackson, CEO of DecisionStep. “Until now, one of the biggest barriers has
been the inability for shoppers to easily and quickly get second or third opinions from their trusted peers on
important purchase decisions, which is frustrating for them, and detrimental to the retailer. With the new
ShopTogether interactive shopping application, we’ve eliminated that barrier—now a friend’s advice is a click
away. As one of the innovators in online retail and the first fashion retailer to implement the latest version of
this technology, Charlotte Russe is again setting the bar for the industry.”

ʺShopping for our customers is a fun, social event,ʺ explains Emilia Fabricant, President and Chief
Merchandising Officer of Charlotte Russe. ʺThey want to play with different looks and get one anotherʹs
opinion. With the ShopTogether application, we’ve taken our existing social shopping feature and improved it,
making it easier for her to connect with her friends while connecting with our brand.”

To experience ShopTogether on Charlotte Russe, please visit: www.charlotterusse.com

About Charlotte Russe

Charlotte Russe Holding, Inc. is a mall‐based specialty retailer of fashionable, value‐priced apparel and
accessories targeting young women in their teens and twenties. As of March 28, 2009, the Company operated
496 stores in 45 states and Puerto Rico. For more information about the Company, please visit
 http://www.charlotterusse.com

About DecisionStep

Headquartered outside of Washington DC, DecisionStep is a technology company focused on interactive
decision‐support tools. The company’s mission is to make online businesses successful by providing hosted,
innovative solutions that help consumers make decisions faster. DecisionStep’s revolutionary solution called
ShopTogether provides real‐time, social interaction to consumers so they can be part of each other’s web
experience and decision — increasing order value for retailers and giving a shopper the confidence they need
to buy! Visit DecisionStep online at www.decisionstep.com.

Posted in News, Press Releases |

Thursday, August 2nd, 2007

Lillian Vernon Selects DecisionStep’s Interactive Product Explorer

Enables Online Holiday Shoppers to “Build-A-Stocking,” Personalize Gifts

Beltsville, Md. and Virginia Beach, Va. – August 2, 2007 – DecisionStep, the leading solution for online consumer purchase decisions, today announced that multichannel merchant Lillian Vernon has selected the company’s Interactive Product Explorer™ for it’s online holiday “Build A Stocking” gift selector. DecisionStep’s embedded Rich Internet application will help Lillian Vernon’s online shoppers create and personalize entire collections of gifts for each recipient on their list.

“By implementing DecisionStep, we can provide our online customers with a truly engaging gift-giving experience,” said Kristen Montella, Vice President of Lillian Vernon Online. “DecisionStep offered the platform and technology we needed, not only for the key holiday period, but also for future growth opportunities beyond the holidays.

“We’re excited to be helping Lillian Vernon better serve their online holiday shoppers,” said John Jackson, CEO of DecisionStep. “Our interactive, hosted solution allows us to quickly implement the multi-step selection and personalization process required for the ‘Build A Stocking’ concept. We look forward to being part of a happy holiday season for both Lillian Vernon and its customers.”

About DecisionStep
Working with leading Top 500 online retailers and consumer brand manufacturers, DecisionStep assists millions of online consumers through the process of making a purchase decision. The results are significantly higher sales for DecisionStep’s clients and increased satisfaction rates for their customers. For more information about the Purchase Decision Suite for Online Retail, including Shop Together, Interactive Product Explorer, Dynamic Brochure Generation, Virtual Focus Group and other modules, please visit www.decisionstep.com.

About Lillian Vernon Corporation
Lillian Vernon Corporation is a leading American catalog merchant and online retailer that sells household, organizational, children’s and fashion accessory products. A pioneer in customized merchandise, Lillian Vernon offers 14 different kinds of personalization and personalizes 5.3 million products a year. With one of the largest personalization departments in America, Lillian Vernon offers a wide variety of products that allow customers to make a personal statement at a low cost. In business since 1951, the company publishes two catalog titles: Lillian Vernon and Lilly’s Kids. Lillian Vernon’s corporate headquarters and distribution center are located in Virginia Beach, Virginia. Lillian Vernon has been owned by Sun Capital Partners, Inc. since 2006.

About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 140 companies worldwide with combined sales in excess of $33.0 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, and affiliates with offices in London, Tokyo, and Shenzhen, China.

Posted in News, Press Releases |

Friday, June 1st, 2007

NetShops selects DecisionStep’s Shop Together technology to connect online shoppers to friends, family and call center.

Beltsville, MD – June 1, 2007 – DecisionStep, the leading solution for facilitating online consumer purchase decisions, today announced that NetShops has selected the company’s patent-pending Shop Together technology to provide its customers with an unparalleled online shopping experience. NetShops customers will be able to invite friends and family to a shared online shopping session. NetShops call center staff will be able to synchronize with customers to efficiently answer questions and provide recommendations.

“With Shop Together,” said NetShops Co-founder and CEO, Douglas Nielsen, “we are able to provide our online customers with a more natural way to engage friends, family or our call center for advice on selecting the right product or just a second opinion before making a purchase.”

“Traditional shopping is often a very social experience,” said John Jackson, DecisionStep’s President and CEO. “We are pleased to help NetShops improve the online shopping experience for customers who want to Shop Together.”

About NetShops
In 2006, Inc. magazine named Omaha-based internet retailer NetShops Inc. the 13th fastest-growing company in America. Internet Retailer magazine ranked the company number 120 in its Top 500 list. For the last two years NetShops has also been voted one of the five Best Places to Work in Omaha.

About DecisionStep
Working with leading Top 500 online retailers and consumer brand manufacturers, DecisionStep assists millions of online consumers through the process of making a purchase decision. The results are significantly higher sales for DecisionStep’s clients and increased satisfaction rates for their customers. For more information about the Purchase Decision Suite for Online Retail, including Shop Together, Interactive Product Explorer, Dynamic Brochure Generation, Virtual Focus Group and other modules, please visit www.decisionstep.com.

Posted in News, Press Releases |