CHICAGO — June 8, 2010 – DecisionStep announced today it added Clinique Laboratories, jane iredale and Costume Craze, one of the world’s largest online costume retailers, as customers of its ShopTogether social commerce solutions. Over the past year, DecisionStep has continued to build relationships with leading e-commerce brands, including Mattel, Charlotte Russe and Buy.com, among others. 

ShopTogether instantly adds a social layer to a retailer’s website, increasing the amount of time shoppers spend there and ultimately increasing order values and sales.  Meanwhile, visitors have a more engaging and fun experience with the ability to get an opinion, either in real time or later through comments on their social networks, like Facebook and Twitter, from the people who matter most in the purchase decision. 

“In just one year since our last visit to IRCE, we’ve witnessed significantly increased demand for enabling social interactions within e-commerce sites,” said John Jackson, President and CEO of DecisionStep. “We appreciate the opportunity to work with some of the most innovative brands, and the new technologies we plan to roll out in the coming months are based in large part on what we’ve learned from them.” 

iPad Compatibility

DecisionStep also announced that ShopTogether will be iPad™ compatible, beginning with Costume Craze and rolling over the coming weeks to its other customers, giving consumers the ability to share a shopping experience with friends and family, no matter where they are or what Internet-capable device they use.  

How ShopTogether Works

ShopTogether combines the fun and social aspects of traditional shopping with the benefits of social networking, turning an otherwise solitary web visit into a dynamic, interactive experience. The ShopTogether product suite consists of three easy-to-implement, customizable toolbar applications:  ShopTogether Friends, Crowd and Concierge.  ShopTogether Friends lets consumers connect with their friends on a retailer’s site through the major social networks like Facebook, Twitter and MySpace, or email or IM to chat, view each other’s products, collect mutual favorites and share ideas that lead to buying decisions. ShopTogether Concierge adds real-time visual collaboration to customer support experts who can encourage purchases and steer shoppers in the right direction. And ShopTogether Crowd lets site visitors track the shopping and buying behavior of everyone else online for a minute-by-minute, real-time look at what’s hot. In addition to these three applications, DecisionStep offers a fully customizable version of its capabilities with an API that lets retailers integrate ShopTogether functionality on their website as they see fit.

To see a demonstration of ShopTogether, speak with DecisionStep company representatives or get a sneak-peek at the DecisionStep’s new mobile capabilities, please stop by booth #424.

About DecisionStep

Headquartered outside of Washington DC, DecisionStep helps online businesses succeed by providing hosted, innovative solutions that let consumers make better decisions faster. DecisionStep’s revolutionary application called ShopTogether provides real-time, social interaction to shoppers so they can be part of each other’s web experience and decision-making process, increasing order value for retailers and giving them the confidence they need to buy.  Visit DecisionStep online at www.decisionstep.com.

EL SEGUNDO, Calif. (October 22, 2009) –Mattel, Inc. today, announced the launch of MattelShop.com, an online shopping destination committed to delivering play everyday by offering a complete selection of Mattel products, informative content, and an immersive social shopping experience.

“We have developed a unique online shopping destination that is playful, social and informative”, said Chuck Scothon, General Manager & Senior Vice President, Mattel Digital Network.  “The MattelShop.com serves as a research and shopping tool allowing parents, grandparents and gift givers alike to choose the best toys for children this holiday season.”

At Mattel, we conduct research just about every day of the year to better understand kids and parents.  Combining our rich proprietary research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.  From the moment you land on the site, Mattel’s own Dr. Michael Shore, Vice President of Worldwide Consumer Insights, takes you through a simple guided tour of the site’s key features and general layout.

The MattelShop.com features innovative tools including ShopTogether®, a social shopping tool from DecisionStep® that allows anyone to browse the site together with family and friends regardless of whether they are across town or around the world. The ShopTogether® feature allows shoppers to chat in real time regarding the toys they like most, just like one would do on a shopping trip.

The site includes a complete catalog of Mattel’s popular brands such as Barbie® and Hot Wheels® plus many other toys, games and licensed products from the entire Mattel Brands portfolio which includes favorites such as Matchbox® and Polly Pocket™. Shoppers are can choose to shop by age, gender, play preference, or find the hottest new products on the big or small screen from Mattel’s entertainment related portfolio.

MattelShop.com ecommerce innovations include:

ShopTogether: MattelShop.com shoppers will be able to invite friends and family to browse the website with them, so they can see what products others are looking at and “talk” about them at the same time using real-time chat.

ConciseClick: When watching videos, this rollover-and-click technology provides a description, price and opportunity to drop products immediately into a shopping cart. 

Play Pattern Navigation:  Shoppers can navigate the site based on child’s play behaviors. 

Shoppers can also become fans of the MattelShop.com on Facebook to get the inside scoop on what’s hot for the holidays,  follow the Mattel Shop on Twitter for updates and special promotions and subscribe to the Mattel Shop YouTube Channel to view product content.

About Mattel

Mattel, Inc., (NASDAQ: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and TycoR/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the “100 Best Corporate Citizens,” as one of the “World’s Most Ethical Companies” and as one of FORTUNE Magazine’s “100 Best Companies to Work For.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel’s vision is to be the world’s premier toy brands—today and tomorrow.

Beltsville, MD (June 15, 2009) - DecisionStep^® today announced a partnership to deploy its ShopTogether^® social shopping application on leading e-commerce site Buy.com and co-develop future iterations with the top-50 e-tailer. Until now, one of the biggest barriers for online retailing has been the inability for shoppers to easily and quickly get opinions from friends and family on potential purchases.  Since an overwhelming majority of consumers trust a friend’s recommendation over expert opinions, critics’ reviews or advertising¹, the solitary nature of online shopping and the inability to quickly and easily get a peer’s opinion can be frustrating for consumers and potentially costly for retailers.

The ShopTogether technology removes that barrier by allowing one or more people to share an online shopping experience in real-time, from computers across town or around the world. Beyond link-sharing or screen-sharing, ShopTogether lets users simultaneously view products together and chat.  Customers view and use the site just as before-but with the added benefit of connecting instantly to their friends through Facebook, Twitter, MySpace, e-mail or an instant message window. Once the invitation is accepted, ShopTogether joins users for a real-time shopping experience. Shoppers can chat, share product views, compare items and even create a mutual favorites list of the items they like.

“We’ve found that replicating the fun and interactive aspects of offline shopping in the online environment improves the customer experience and the retailer’s business metrics,” said John Jackson, CEO of DecisionStep.  “The ShopTogether partnership with Buy.com is real evidence that pioneering online retailers see value in connecting their customers in real time.”

“Buy.com is on the forefront of developing unique programs to improve the online shopping experience and in using social media tools to connect with our customers, so exploring a ShopTogether implementation is a natural evolution for us,” said Neel Grover, President and CEO, Buy.com.  “DecisionStep’s innovative approach to help online shoppers get opinions from their friends and family makes the company an ideal partner to help us take the Buy.com shopping experience to a new level.”

About DecisionStep

Headquartered outside of Washington DC, DecisionStep is a technology company focused on interactive decision-support tools.  The company’s mission is to make online businesses successful by providing hosted, innovative solutions that help consumers make better decisions faster. DecisionStep’s revolutionary solution called ShopTogether provides real-time, social interaction to consumers so they can be part of each other’s web experience and decision - increasing order value for retailers and giving a shopper the confidence they need to buy!  Visit
DecisionStep online at www.decisionstep.com.

About Buy.com

Buy.com is a retail marketplace with more than 12 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, Buy.com is located in Aliso Viejo, California. Buy.com® and The Internet Superstore^TM are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as eBay, Amazon and Wal-Mart and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy and Dell.

ShopTogether is an innovative software application, developed by technology company DecisionStep^®, that
allows shoppers to experience the social benefits of shopping in the real world with their friends online. For
the first time, groups of friends can pick out personal favorites together in real‐time. From the ShopTogether
toolbar, shoppers can send friends a link to a specific product or an invitation to shop through Facebook,
Twitter, MySpace, email or IM. Once they accept the invitation, ShopTogether connects them for a joint
shopping session on www.charlotterusse.com. Shoppers can chat, view products, collect mutual favorites and
share ideas that lead to faster, better buying decisions.

Charlotte Russe first launched the ShopTogether technology on www.charlotterusse.com last fall. Since
partnering, Charlotte Russe and DecisionStep continue to test and develop new, innovative extensions and
functionality; connecting with the top social networks is one of the primary new advances of the application.
“Since DecisionStep’s launch in 2000, we’ve constantly looked for ways to remove obstacles to online buying
and decision‐making,” said John Jackson, CEO of DecisionStep. “Until now, one of the biggest barriers has
been the inability for shoppers to easily and quickly get second or third opinions from their trusted peers on
important purchase decisions, which is frustrating for them, and detrimental to the retailer. With the new
ShopTogether interactive shopping application, we’ve eliminated that barrier—now a friend’s advice is a click
away. As one of the innovators in online retail and the first fashion retailer to implement the latest version of
this technology, Charlotte Russe is again setting the bar for the industry.”

ʺShopping for our customers is a fun, social event,ʺ explains Emilia Fabricant, President and Chief
Merchandising Officer of Charlotte Russe. ʺThey want to play with different looks and get one anotherʹs
opinion. With the ShopTogether application, we’ve taken our existing social shopping feature and improved it,
making it easier for her to connect with her friends while connecting with our brand.”

To experience ShopTogether on Charlotte Russe, please visit: www.charlotterusse.com

About Charlotte Russe

Charlotte Russe Holding, Inc. is a mall‐based specialty retailer of fashionable, value‐priced apparel and
accessories targeting young women in their teens and twenties. As of March 28, 2009, the Company operated
496 stores in 45 states and Puerto Rico. For more information about the Company, please visit
 http://www.charlotterusse.com

About DecisionStep

Headquartered outside of Washington DC, DecisionStep is a technology company focused on interactive
decision‐support tools. The company’s mission is to make online businesses successful by providing hosted,
innovative solutions that help consumers make decisions faster. DecisionStep’s revolutionary solution called
ShopTogether provides real‐time, social interaction to consumers so they can be part of each other’s web
experience and decision — increasing order value for retailers and giving a shopper the confidence they need
to buy! Visit DecisionStep online at www.decisionstep.com.

Beltsville, Md. and Virginia Beach, Va. – August 2, 2007 – DecisionStep, the leading solution for online consumer purchase decisions, today announced that multichannel merchant Lillian Vernon has selected the company’s Interactive Product Explorer™ for it’s online holiday “Build A Stocking” gift selector. DecisionStep’s embedded Rich Internet application will help Lillian Vernon’s online shoppers create and personalize entire collections of gifts for each recipient on their list.

“By implementing DecisionStep, we can provide our online customers with a truly engaging gift-giving experience,” said Kristen Montella, Vice President of Lillian Vernon Online. “DecisionStep offered the platform and technology we needed, not only for the key holiday period, but also for future growth opportunities beyond the holidays.

“We’re excited to be helping Lillian Vernon better serve their online holiday shoppers,” said John Jackson, CEO of DecisionStep. “Our interactive, hosted solution allows us to quickly implement the multi-step selection and personalization process required for the ‘Build A Stocking’ concept. We look forward to being part of a happy holiday season for both Lillian Vernon and its customers.”

About DecisionStep
Working with leading Top 500 online retailers and consumer brand manufacturers, DecisionStep assists millions of online consumers through the process of making a purchase decision. The results are significantly higher sales for DecisionStep’s clients and increased satisfaction rates for their customers. For more information about the Purchase Decision Suite for Online Retail, including Shop Together, Interactive Product Explorer, Dynamic Brochure Generation, Virtual Focus Group and other modules, please visit www.decisionstep.com.

About Lillian Vernon Corporation
Lillian Vernon Corporation is a leading American catalog merchant and online retailer that sells household, organizational, children’s and fashion accessory products. A pioneer in customized merchandise, Lillian Vernon offers 14 different kinds of personalization and personalizes 5.3 million products a year. With one of the largest personalization departments in America, Lillian Vernon offers a wide variety of products that allow customers to make a personal statement at a low cost. In business since 1951, the company publishes two catalog titles: Lillian Vernon and Lilly’s Kids. Lillian Vernon’s corporate headquarters and distribution center are located in Virginia Beach, Virginia. Lillian Vernon has been owned by Sun Capital Partners, Inc. since 2006.

About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 140 companies worldwide with combined sales in excess of $33.0 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, and affiliates with offices in London, Tokyo, and Shenzhen, China.

“With Shop Together,” said NetShops Co-founder and CEO, Douglas Nielsen, “we are able to provide our online customers with a more natural way to engage friends, family or our call center for advice on selecting the right product or just a second opinion before making a purchase.”

“Traditional shopping is often a very social experience,” said John Jackson, DecisionStep’s President and CEO. “We are pleased to help NetShops improve the online shopping experience for customers who want to Shop Together.”

About NetShops
In 2006, Inc. magazine named Omaha-based internet retailer NetShops Inc. the 13th fastest-growing company in America. Internet Retailer magazine ranked the company number 120 in its Top 500 list. For the last two years NetShops has also been voted one of the five Best Places to Work in Omaha.

About DecisionStep
Working with leading Top 500 online retailers and consumer brand manufacturers, DecisionStep assists millions of online consumers through the process of making a purchase decision. The results are significantly higher sales for DecisionStep’s clients and increased satisfaction rates for their customers. For more information about the Purchase Decision Suite for Online Retail, including Shop Together, Interactive Product Explorer, Dynamic Brochure Generation, Virtual Focus Group and other modules, please visit www.decisionstep.com.

Beltsville, MD – April 6, 2007 – DecisionStep, the leading solution for facilitating online consumer purchase decisions, today announced that the introduction of the company’s interactive product selection module increased year-over-year telescope sales at the online Discovery Channel Store (discoverystore.com) by more than 75% for those consumers seeking additional decision-making assistance on the site.

“In Spring 2006 we added DecisionStep’s functionality, which we refer to as our ‘Telescope Finder,’ to the site to help customers narrow down the selection of scopes we offer based on a variety of criteria,” explains Kathy Greif, Director of Online Merchandising for Discovery Commerce. “We had telescope comparison charts online for years but wanted a more robust and user-friendly tool, specifically to help beginning & intermediate telescope users identify the qualities most important to them. While the site overall showed a modest increase in telescope sales year-over-year (about 14%), the DecisionStep tool, combined with our existing comparison charts, showed a significant increase in sales — over 75% (compared to 2005’s charts alone).”

DecisionStep’s Purchase Decision Solutions for Online Retail assist online consumers who know they have a need, but are not certain which specific product to buy. The company’s Rich Internet solutions are embedded into a retailer’s web site and support the education, exploration and evaluation stages of the consumer decision-making process. “Making a final purchase decision is a complex process that can be very different depending on the type of consumer,” said John Jackson, DecisionStep’s President and CEO. “Our approach of optimizing the purchase-decision process based on the specific product line, different types of users and the individual retailer has been integral to the success of the Discovery Channel implementation.” According to Kathy Greif, “DecisionStep has been an incredibly flexible and respondent partner to work with.”

About Discovery Commerce
Discovery Commerce extends the Discovery experience through a broad array of engaging and entertaining products and services. Discovery’s retail channels include a nation-wide chain of Discovery Channel Stores, the Discovery Channel Store catalog, robust online shopping (discoverystore.com) and direct-to-consumer businesses, and strategic third-party retail and merchandising partnerships. Discovery Domestic Licensing translates network brands and signature series into a wide array of innovative products that are sold through well-known, third-party retailers. DCI`s ownership consists of four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company`s Founder and Chairman.

About DecisionStep
Working with leading Top 500 online retailers and consumer brand manufacturers, DecisionStep assists millions of online consumers through the process of making a purchase decision. The results are significantly higher sales for DecisionStep’s clients and increased satisfaction rates for their customers. For more information about the Purchase Decision Solutions for Online Retail, including interactive product selection, dynamic brochure generation, decision tracking and other modules, please visitwww.decisionstep.com.