The importance of moms in the purchase process is paramount. While juggling child-rearing responsibilities with careers, hobbies and interpersonal relationships, many moms also are the decision-makers on everything from their children’s school clothes to the home electronics. In addition to these roles, many moms have become the household trailblazers in the technology arena. Mommy bloggers are just one example.
Now, it appears moms are becoming leaders in social networking as well. A recent study from RAMA (Retail Advertising and Marketing Association) and BIGResearch shows two important findings as they relate to moms and social shopping: 1) Moms are more likely (than the general adult population) to use social networking sites like Twitter, MySpace and Facebook and 2) Almost all mothers (93.6 percent) seek advice from others when making a final decision, and even more (97.2 percent) provide advice to others on products and services.
These two findings are strong evidence to support a social shopping strategy for online businesses that target moms. Sites that make getting advice quicker and easier, while leveraging the major social networks, are sure to win over even the most difficult-to-please moms.
Tags: moms, real-time, social media, social shopping