Interesting stats are in from a Society of Digital Agencies (SoDA) survey of marketing executives of major brands across the world, as well as others involved in the digital space. The overwhelming majority is bullish on the outlook for digital marketing and projects in 2010, and the study shows that social networks and applications will be the biggest priority for marketers this year.
In the study, Peter Caban of Mekanism suggests a possible force behind the growing importance of digital marketing for brands. He says, “Just as much as the conduit for brand storytelling has evolved, the modern consumer of 2010 plays a huge role in your marketing plans. Consumers have beyond proven themselves as content creators and distributors – they are the medium. Consumers are living, breathing, passionate people who are redirecting traffic and content in real-time, based on personal interests, relationships, and the culture of the moment.”
What’s clear is that consumers have new demands for interacting with brands online, and marketers are looking to find ways to appeal to them. Social shopping apps like ShopTogether do just that through real-time collaboration and engagement tools that connect users, update friends on their various social networks about their brand experience, attract new customers back to the e-commerce site and bring an entirely new dimension to online shopping.
Steve Wages, the executive director of SoDA says that we “…must avoid complacency at all costs and continue to focus on driving innovation as well as engaging consumers with relevant dialog in uncharged and fast-moving channels…” We couldn’t have said it beter ourselves.
Tags: digital marketing, e-commerce, e-tail, real-time, s-commerce, ShopTogether, social shopping, SoDA