We launched DecisionStep® in 2000 with one goal: to create engaging Internet applications that would encourage online consumers to buy more, faster. We targeted product education as our first major barrier to online buying. Faced with too many options that are too tough to compare and evaluate, consumers shut down and don’t buy at all.
To beat the education barrier, we created product-selection tools that make choosing easier and more enjoyable by simplifying options based on user-supplied criteria and displaying choices graphically. Our tools are in use by leading retailers and other Fortune 500 companies nationwide.
With product exploration and evaluation under our belt, we turned our attention to the second major barrier to online buying—the need for advice and opinions from people buyers trust. To transform online shopping into the fun, interactive experience people enjoy in the real world, we created ShopTogether®. This proprietary technology lets consumers share the online shopping experience with the people they care about and count on for advice—before they make a purchase decision.