New York, NY (June 2009) ‐ Charlotte Russe is the first fashion retailer to introduce the ShopTogether®
interactive shopping technology to address the social networking and shopping habits of today’s savvy young
consumer.
ShopTogether is an innovative software application, developed by technology company DecisionStep®, that
allows shoppers to experience the social benefits of shopping in the real world with their friends online. For
the first time, groups of friends can pick out personal favorites together in real‐time. From the ShopTogether
toolbar, shoppers can send friends a link to a specific product or an invitation to shop through Facebook,
Twitter, MySpace, email or IM. Once they accept the invitation, ShopTogether connects them for a joint
shopping session on www.charlotterusse.com. Shoppers can chat, view products, collect mutual favorites and
share ideas that lead to faster, better buying decisions.
Charlotte Russe first launched the ShopTogether technology on www.charlotterusse.com last fall. Since
partnering, Charlotte Russe and DecisionStep continue to test and develop new, innovative extensions and
functionality; connecting with the top social networks is one of the primary new advances of the application.
“Since DecisionStep’s launch in 2000, we’ve constantly looked for ways to remove obstacles to online buying
and decision‐making,” said John Jackson, CEO of DecisionStep. “Until now, one of the biggest barriers has
been the inability for shoppers to easily and quickly get second or third opinions from their trusted peers on
important purchase decisions, which is frustrating for them, and detrimental to the retailer. With the new
ShopTogether interactive shopping application, we’ve eliminated that barrier—now a friend’s advice is a click
away. As one of the innovators in online retail and the first fashion retailer to implement the latest version of
this technology, Charlotte Russe is again setting the bar for the industry.”
ʺShopping for our customers is a fun, social event,ʺ explains Emilia Fabricant, President and Chief
Merchandising Officer of Charlotte Russe. ʺThey want to play with different looks and get one anotherʹs
opinion. With the ShopTogether application, we’ve taken our existing social shopping feature and improved it,
making it easier for her to connect with her friends while connecting with our brand.”
To experience ShopTogether on Charlotte Russe, please visit: www.charlotterusse.com
About Charlotte Russe
Charlotte Russe Holding, Inc. is a mall‐based specialty retailer of fashionable, value‐priced apparel and
accessories targeting young women in their teens and twenties. As of March 28, 2009, the Company operated
496 stores in 45 states and Puerto Rico. For more information about the Company, please visit
http://www.charlotterusse.com
About DecisionStep
Headquartered outside of Washington DC, DecisionStep is a technology company focused on interactive
decision‐support tools. The company’s mission is to make online businesses successful by providing hosted,
innovative solutions that help consumers make decisions faster. DecisionStep’s revolutionary solution called
ShopTogether provides real‐time, social interaction to consumers so they can be part of each other’s web
experience and decision — increasing order value for retailers and giving a shopper the confidence they need
to buy! Visit DecisionStep online at www.decisionstep.com.