Target Social Influencers
Here is an article that I found interesting and particularly relevant to our retail clients’ social effort. A few things beyond the article summary were compelling:
- The ad networks will begin to optimize your advertisement placement around friend/social networks—especially for products that are heavily dependent on other people’s opinions. So your ad spend will be positively affected by the social networks in the future. In the meantime, you should be looking for ways to engage your shoppers friends if you fall into that “heavily dependent” category.
- “Friends of people who are already customers are more likely to convert than people who are socially disconnected from your product.”
- The ShopTogether social toolbar could help you leverage your current shoppers’ networks as well as give them a way to participate in each other’s decisions. And it takes a couple days to get live!