We’re really excited today to announce that our real-time social shopping technology called ShopTogether is now live on Mattel’s new e-commerce site, www.ShopMattel.com. As a blue-chip consumer brand loved by a huge swath of consumers – moms, dads, grandparents, uncles, aunts, kids — this announcement represents high profile validation of our technology, and underscores the product’s applicability for gift-giving just in time for the holidays. You can imagine a situation where an uncle in LA wants to get his nephew in Pittsburgh a new Hot Wheels® toy, but has no idea what his nephew likes. With ShopTogether, he can go online with his sister and pick out the perfect one. Here is a video to showcase:
ShopTogether also lets visitors to ShopMattel.com view the most popular items on their site in real time. The hottest items appear in a dynamic display with products moving in and out as the crowd’s favorites change. It serves as a great merchandising tool for Mattel, and a fun way of getting new gift ideas for the consumer. You can view the application on Mattel’s site here.
Also, check out this article about the announcement from Reuters. Stay tuned to our blog for more news.
Tags: brand engagement, gift giving help, gift widget, Mattel, moms, real-time, ShopTogether, social investment, social media, social shopping